Let me share a little story.
As you all notice, I have a thing about magazines. And for the past 8 years or so, I have been reading FHM. It was actually my sister who somehow introduced me to that rag. Our oldest FHM issue was the March 2003 edition. Then my brother took the ‘responsibility’ to make the collection grow. By that time I was busy collecting K-Zone, a kiddie magazine. Then a couple of years forward, I find myself doing the FHM duty. 5 years ago, I decided to drop my K-Zone collection because I am starting to lose the connection with the magazine. So it was FHM from then on.
Every single month, I try my best to purchase a copy or two of FHM. I make time to update my collection and buy issues I missed. FHM has become a staple and I have grown to know how the FHM team do their thing.
But over the past couple of months, I have been very curious on how other magazines present their materials. Maybe I just wanted to see things from the other side. I try to find outtakes of other magazines from the internet just to know what I am looking for.
It was only this month that I decided to try something new, alongside this month’s FHM of course. In choosing the material, it’s a battle between the inaugural issue of Esquire Philippines and Rogue Magazine.
Rogue Magazine never fails to impress me with their covers. I am very curious on how they do their job and what is their target market. I have always referred to them as an art magazine.
I then realized that I would love to see artsy photos. Fashion magazines are out of the question because they tend to be too cluttered and, you know, too girly. So Rogue would be a good choice.
My first peek on a Rogue issue was from their November 2010 issue. I downloaded a digital copy because I’m a fan of Jennylyn Mercado. I was impressed then. I never read the articles though. From then on I always check on their Facebook page because they put outtakes there.
I never thought that this month’s Rogue issue would get a lot of buzz. Well, for one thing it was Anne Curtis on the cover. Then there’s the cigarette.
I must say that Anne Curtis really has a strong market ability. I remember buying an old issue of the old UNO Magazine with her on the cover. And then this Rogue Magazine.
That controversial Anne Curtis cover is just one-third of the October 2011 covers. I really prefer purchasing the one where Anne’s covering herself with the white dress but I didn’t bother asking for that one because it already took the store keeper tens of minutes to hand me a copy. Filbar’s SM Marilao, read this.
There’s nothing much to say about Anne’s 36-page spread. It’s a given that it is amazing because A) it’s Anne, B) it’s Mark Nicdao, C) it’s in Paris, and D) it’s Rogue. Anne Curtis has got to be the biggest, brightest star of this generation and there’s no stopping her.
Another thing why I purchased this particular edition is because it is Rogue’s entertainment issue. I really have to, at least, relate to the articles for me to really enjoy the magazine. This one’s the best choice because I’m really not sure if I could relate much had this issue been dubbed as the ‘Style Issue’ or ‘Appetite Issue’.
The articles are amazing in a more amazing way than just the plain amazing. The Mother Lily feature and Jose Javier Reyes’ article are my favorites. It’s also commendable that they featured the movers of the entertainment scene: Eugene Domingo, Chris Martinez and Marlon Rivera among others.
Rogue costs more than FHM but it’s thicker, bigger and more substantial. The additional damage on the pocket is worth the damaging. I’m really not sure though if I can make Rogue a regular thing for me. Even if it is of superior quality, I don’t know if I can drop FHM for Rogue.
*Anne Curtis Rogue outtake from fasionmediaph.blogspot.com
Rogue Cover images, Jennylyn Mercado outtake from Rogue Magazine Facebook page